Directed by Chris Cunningham
To quote this YouTuber:
“Jeezus Sony has some fucked up marketing techniques.”
Television Advertising, when done well can leave a lasting impression on consumers. Not only does the product sell, but consumers have a lasting memory of the product sold.
Yet, some companies go out of their way to use darker and edgeier, subversive or just plain weird methods of delivery to push their product. Whether or not they really work, I’m not really going to debate the issue.
Sony’s Gaming Division seems to be quite fond of the technique, as much of their adverting for their Playstation consoles (especially in the European Market) are incomprehensible.
Directed by David Lynch